Qantas has revived the iconic ‘I still call Australia home’ campaign as part of its push to support local tourism operators and Australian small business. One way to access these local businesses is via the RedBalloon Gift Card that has been launched in the Frequent Flyer Store this month.
It is an emotional time all Australians. More than 6.4 million Australian’s will not be travelling overseas in 2020, which represents more than $50 billion that could be redirected to support local tourism.
A recent survey of Qantas Frequent Flyer members showed that 85% are looking forward to planning their next trip. However, the foreseeable future much of this travel appetite will be local.
Mckinsey.com recently reported that “While consumers’ optimism about Australia’s economic recovery has remained the same as COVID-19 has progressed, their concerns about spending, income, and job security have started to decrease.” The below graph shows an increase in demand for domestic travel, movies, concerts and other events.
Any business looking to build empathy and brand presence that captures the current consumer sentiment of #buylocal & #buyaustralia can easily use any points they may have with the Frequent Flyer program to buy RedBalloon gift cards.
When you buy a RedBalloon gift card you are buying Australian. Advocating for a business that is home grown and represents thousands of small activity suppliers is one of the unique ways that Qantas is helping small business Australia.
If you have Qantas Frequent Flyer points then using them to get Australian small business back on its feet – whilst giving employees, customers or stakeholders a great gift – means everyone wins.
Of course, many people are redeeming their points on RedBalloon vouchers to put towards the range of At Home Experiences too.
Qantas chief customer officer, Stephanie Tully, wants Australians to remain inspired about making travel plans.
“If isolation and travel restrictions have shown Australians anything, it’s how much they value seeing the people and places they love,” Tully said.
There is a move afoot for much of this spend go to local operators. The Monkey co-founder and group CEO, Mark Green, said “‘I still call Australia home’ never fails to move people”.
RedBalloon for Business is a conduit between any business operating in Australia and the activity suppliers it represents. The range of handpicked experiences throughout Australia are a great way to ‘Give Australia’, buy local, support the community, support small business, and have a good time whilst you do it.
RedBalloon is pleased that Qantas has included our gift cards and made them available in denominations of $50, $100 or $250 to all its Frequent Flyer Members.