By RedBalloon for Business

Why it’s important to build better customer relationships

Research shows growth wins come from trial and optimising – this includes how you connect with customers. Sorry to say there are no ‘quick wins’.

In this edition of Handpicked we talk about the value of marketing and sales programs in building relationships. Plus some easy ideas to help you connect with prospects, customers and team members.


1. Marketing is about making things better #SethGodin

Marketing is about doing good, not evil. If done well, it creates culture, social cohesion, trust and connection. In this video, world-renowned and much-loved author Seth Godin talks about what marketing needs to be done now, and how relationships and customer experiences are ‘everything’.


2. Relationships and data insights create growth opportunities

Many marketers feel ill-equipped to carry out these growth-related tasks. There are no “hacks” to growing a business. Growth marketing requires experimentation and optimization, and needs accurate data to be effective. It also requires organisational and structural support. Click here to get a copy of the full report.


3. Standing out and creating a lead pipeline

Building customer relationships starts with nurturing your ‘friendship’. In this post Naomi Simson founder of RedBalloon shares some of what she did in building a lead generation program. Done right this is a critical step in creating brand trust.


4. Sales incentives are about keeping your business top of mind

Sales incentives with customers or sales channels can help people focus on your product or service. This is how to get people talking about your business – and a small incentive can go a long way in building relationships long term.


5. Partnership gives hope to Small Business

Being ‘great’ does not unfortunately tell the whole story when it comes to success. In this case study we share the story of one of our small business customers who speaks of how relationships, partnerships and consistent execution of a plan will help navigate the continual and relentless change to business.


We want to hear your story of how you use experiences to build connection with your customers, team or stakeholders. Tell us your story and we will share #freepublicity

Share & WIN a team experience
Submit your #MakeEveryMomentCount story to be in the running to WIN an Escape Room experience for 8 valued at $400. T&Cs apply.

To get our bi-monthly Handpicked selection of blogs, ideas and stories for business success click here, and join us in the conversation on LinkedIn.

To find out more about how the RedBalloon for Business team can help you, contact us today.